IS GOING ORGANIC FOR THE DOGS? YOU BET IT IS!
Napa Farmhouse 1885™ Introduces Organic HandcraftedWoofie Treats™ For The Holidays
Napa, Calif., November 11, 2008 – Napa Farmhouse 1885™ – the virtual and literal destination for “living a green life of style ™” – announced today the launch of Woofie Treats™ as the ultimate holiday must-have for four legged friends of the canine perspective. The popular handcrafted, organic dog treats known until now only by Napa Valley insiders, are available nationwide through www.napafarmhouse1885.com.
“I started making these treats years ago as a way to ensure my golden retriever's diet was as healthy as possible, and made an extra batch to give to friends as Christmas presents,” said Napa Farmhouse 1885™ Founder, Diane Padoven. “I discovered that every dog - even the really picky ones - gobbled them up. Their human parents constantly asked for more so I decided to make them available for purchase.”
The handcrafted treats are 100% vegetarian – and 100% delicious - made with whole wheat flour*, cornmeal*, rolled oats*, unbleached flour*, extra virgin olive oil*, honey*, parsley*, mint*, wheat germ, sea salt, baking powder and egg wash* (*= items are certified organic by Quality Assurance International, QAI). Each batch of Woofie Treats™ is lovingly packaged in reusable glass mason jars, tagged with Napa Farmhouse’s signature re-imagined and repurposed labels made from recycled magazine pages and tied with renewable sisal rope. How green it is.
Woofie Treats™ are available nationwide for $9.00 in a 4oz jar or $14.00 for an 8oz batch.
In addition to Woofie Treats™, Napa Farmhouse 1885™ boasts a broad offering of “hip, cool, eclectic, clean, simple, beautiful - and kinda groovy” handcrafted items sold through its online store, www.napafarmhouse1885.com. Padoven sources, hand-selects and champions the work of a diverse collective of artists and craftspeople from California’s Napa Valley and beyond through both her online store and blog. The criteria for the artists are fairly simple. All work must be handcrafted and made from recycled, repurposed, re-imagined and/or reused materials, and support Napa Farmhouse 1885’s overall vision of “living a green life of style™.”
For more information about our products, our company, our business and our "start up" journey, join the Napa Farmhouse 1885™ mailing list: www.napafarmhouse1885.com or visit our blog at www.napafarmhouse1885.blogspot.com. We promise not to go crazy with emails...
NAPA FARMHOUSE 1885™ BACKGROUNDER
napa farmhouse 1885™
“live a green life of style”™
Napa Farmhouse 1885™, the literal and virtual online destination for “living a green life of style” ™, boasts a broad offering of “hip, cool, eclectic, clean, simple, beautiful - and kinda groovy” handcrafted items sold through its online store, www.napafarmhouse1885.com and promoted on its blog, www.napafarmhouse1885.blogspot.com. Much more than an online store, however, the Napa Farmhouse 1885™ experience includes a well-trafficked and active blog that entices readers with seasonal recipes that celebrate the Napa lifestyle, information about the artists who create the “beautiful, and kinda groovy,” handcrafted items, and delightful stories and musings from Napa Farmhouse 1885™ Founder and Proprietor Diane Padoven’s own “green life of style™. ”
“We believe that it is possible to create and market beautiful items for our homes, our bodies, our families, friends and pets while helping promote a “’green life of style,’” said Diane Padoven.
Authentic, Organic & Truly Handcrafted Items
All items from Napa Farmhouse 1885™’s product assortment are handmade, using repurposed, re-imagined, reused and/or recycled
materials. The eclectic mix of lifestyle items brings the visitor directly into the Napa Farmhouse 1885™ experience and beyond. The collection includes handcrafted jewelry & accessories, pet accessories, handcrafted organic dog treats - known as Woofie Treats™ - and a home and garden furniture collection
inspired by small vintage farmhouses made modern. Later this year, Napa Farmhouse 1885™ will introduce a small, organic gourmet food line. Many of the items are lovingly packaged with Napa Farmhouse’s signature re-imagined and repurposed labels made from recycled magazine pages and tied with renewable sisal rope.
Padoven sources, hand-selects and champions the work of a diverse collective of artists and craftspeople from California’s Napa Valley and beyond. The criteria for the artists are fairly simple. All work must be handcrafted and made from recycled, repurposed, re-imagined and/or used materials, and support Napa Farmhouse 1885’s overall stylish, green vision.
About The Napa Farmhouse 1885 Name
Named factually after Padoven’s Napa, California-based Victorian farmhouse, the more “organic” detailed story about the name has to do with living out her dream. “I grew up in southern California and my grandparent’s 1920’s Spanish-style home was the catalyst for my lifetime love of older homes,” Padoven explains. After casually viewing some of Napa Valley’s Victorian homes, a real estate agent emailed some local listings to Padoven. She was instantly hooked on what is now famously known as ‘Napa Farmhouse 1885.’ “I opened the email and the first house I saw was my dream house - not a big house, but perfect for two adults and a big dog with enough room for friends and family. My husband and I decided to chuck it all, sell our San Francisco home and move here full time. Our farmhouse has been the key to all recent changes in our life and I look forward to continuing to share my stories and experiences,” she promises.
About The Founder
Padoven, a former corporate executive with 20 years of experience in retail and fashion, launched the online site and blog in early 2008 out of her own desire to “experience real life after retiring” from her corporate career. “After years of 80 hour work weeks and constant travel, one year later I realize that I am having a really good time, am always busy -- how did I ever fit in a job -- and have a creative outlet to share experiences, recipes, and wonderful items that authentically represent ‘living a green life of style,’” Padoven explains. “We are in start-up mode, very entry level and we want this to be a two-way dialog. Join us on our journey.”
For more information about Napa Farmhouse 1885™’s products, company, business and start up journey, join the Napa Farmhouse 1885™ mailing list: www.napafarmhouse1885.com or visit the blog at www.napafarmhouse1885.blogspot.com. “We promise not to go crazy with emails,” Padoven assures.